BACHELOR OF COMMERCE IN MARKETING MANAGEMENT

The Bachelor of Commerce in Marketing Management prepares you for work in the exciting world of marketing and is an excellent foundation for careers in commerce, retail and advertising. You will develop broad and intense theoretical and practical understanding of the marketing environment, consumer behaviour, market research and marketing management.

FIRST YEAR SEMESTER ONE

COURSE CODE

COURSE NAME

HOURS PER WEEK

HCML1161

Computer Literacy 1

 

HECO1161

Business Management 1

 

HMKT1161

Entreprenueship 1

 

HIND1161

Financial Management

 

HFMN1B1161

Branding Management

 

 

FIRST YEAR SEMESTER TWO

COURSE CODE

COURSE NAME

HOURS PER WEEK

HBM2161

Company Law 1

 

HENT2161

Economics 1

 

HFMN2161

Marketing Management 1

 

HBRD2161

Industrial Psychology

 

HBM2161

Financial Management 1B

 

 

SECOND YEAR SEMESTER ONE

COURSE CODE

COURSE NAME

HOURS PER WEEK

HCL2161

Business Management 2

 

HPM1161

Entreprenueship 2

 

HIND2161

Financial Management 2

 

HNT2161

Brand Management 2

 

 

SECOND YEAR SEMESTER TWO

COURSE CODE

COURSE NAME

HOURS PER WEEK

HBM3161

Computer Literacy 2

 

HENT3161

Project Management 1

 

HFMN3161

Industrial Psychology 2

 

HWBC2171

Marketing Management 2

 

 

THIRD YEAR SEMESTER TWO

COURSE CODE

COURSE NAME

HOURS PER WEEK

HMKT3161

Marketing Management 3

 

HPM2161

Project Management 2

 

HBRD3161

Brand Management 3

 

HWBCM3171

Work Integrated Learning Business Communication